How to Schedule Instagram Posts in 2024: The Ultimate Guide

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Scheduling your Instagram posts in advance is one of the handiest approaches to keep time and submit always.


In this manual, we’re breaking down the whole lot you need to know about scheduling content — inclusive of the satisfactory Instagram Scheduler in 2024.

And the high-quality part? You may do all of it without cost. Allow’s get into it.

Ask any social media manager or creator, and they’ll say one key reason for their success is having a consistent posting cadence on Instagram.

While it doesn’t have to be every single day, it’s important to post content throughout the week so that your audience can engage.

See also  Instagram features Occasional & Festival story stickers

TIP: We analyzed over millions of Instagram feed posts to discover how often you should post. Get the answer here: How Often Should You Post on Instagram Every Week?

Benefit #3: Write Stronger Captions

Crafting captions on-the-fly is difficult.

You may experience writer’s block, make a spelling mistake, or miss the opportunity to tell your brand’s story in the best way possible.

By planning and scheduling your Instagram posts in advance, you can set time aside to brainstorm and write stronger captions.

This includes optimizing your post to include highly-searched keywords for SEO, and relevant hashtags to increase reach.

Say goodbye to caption fatigue!

TIP: With Later’s AI Caption Writer tool, you can write engaging Instagram captions in seconds. Sign up to try it today.

Benefit #4: Craft a Cohesive Visual Story

In 2024, the Instagram aesthetic may no longer be “picture-perfect,” but users are still drawn to grids that tell a cohesive visual story.

This could be a grid that makes use of complementary colors, or one that mixes up memes and lifestyle posts:

You only have a few seconds to make a great first impression, so planning a visually appealing grid can help visitors understand who you are and what you do, right off the bat.

TIP: Later’s Visual Planner lets you preview your Instagram grid and see how your scheduled posts will look! Sign up for free

Benefit #5: Keep Your Content Calendar Organized 

Another reason for scheduling your Instagram posts?

To keep your content calendar organized.

This way, you’ll have a holistic view of your content, and can spot any gaps or opportunities for the upcoming weeks.

Benefit #6: Post From Your PC or Mac 

Posting to Instagram from your desktop is a great way to be efficient — especially if you’re already creating graphics and social media assets on your PC or Mac.

Scheduling via your desktop also means you can review upcoming posts on a bigger screen, write your captions with a full keyboard, and easily toggle back and forth between tabs.

Hello, multitasker!

4 Instagram Scheduling Tips and Best Practices

Instagram scheduling is packed full of perks — here are our four best tips to make the most of it:

  1. Post at Your Best Time

  2. Use Relevant Hashtags

  3. Include SEO Keywords

  4. Create a Strong Visual Impression

#1: Post at Your Best Time 

Later analyzed over 11M posts and found that the best time to post on Instagram (in local time across time zones) is 4AM.

However, this isn’t a one-size-fits-all answer, so it’s important to experiment by using either:

  • A spreadsheet to manually track when you post on Instagram and analyze each posts’ performance

  • Later’s Best Time to Post feature, which will automatically find your unique best times (and days) to post for maximum engagement

TIP: Remove the guesswork and find your personalized best posting times with Later. Start a free trial today.

#2: Use Relevant Hashtags  

How many hashtags should you use on Instagram? It’s a question that’s caused much debate on social media.

In a recent study, we discovered that using 20-30 hashtags is best for optimal reach and engagement.

But it’s important to make sure your hashtags are relevant to your content, audience, and business.

TIP: Later’s Hashtag Suggestions tool can help you find new hashtags to use in your posts.

#3: Include SEO Keywords in Your Captions

Instagram’s Explore page is constantly evolving, with new and advanced search functionalities being introduced throughout the year.

For example, you can search by keywords (not just hashtags) to discover relevant content:

This suggests the Explore page algorithm considers both the visual content and words in your caption.

So, by using relevant keywords in your captions, there’s a chance your content could be more easily discovered by anyone searching on the app.

For more discoverability tips, read this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability

#4: Create a Strong Visual First Impression 

Instagram is first and foremost a visual platform.

And while users no longer gravitate to super polished content, it’s still worth posting photos and videos that are on-brand, and easy on the eye:

Whether it’s bold colors or branded illustrations, make sure you’re scheduling Instagram posts that’ll make a good first impression to anyone who visits your profile.

This way, you can convert them into a follower and potential customer.

TIP: Later’s Visual Planner tool will keep your grid looking on point. And the best part? It’s free. Create an account, now

So… Why Choose Later as Your Instagram Scheduler?

When picking the right Instagram scheduler for you, it’s important to think about what features meet your needs.

With Later’s Instagram scheduler you can:

  • Upload unlimited photos and videos to your Media Library (including content created in Canva)

  • Use the Saved Captions tool

  • Crop, edit, and filter your content

  • Access the Visual Planner feature to help design your Instagram grid

  • Use Linkin.bio to easily drive traffic to your website

  • Track and measure your weekly and monthly growth with Later’s Analytics tool

And if you upgrade to a new paid plan, you’ll get even more features including:

  • The ability to schedule and auto-publish carousel posts

  • Hashtag Suggestions to find relevant hashtags

  • The ability to create a post and save it as a draft

  • AI-generated caption writing for Instagram posts

  • The ability to schedule Instagram Stories

  • Best Time to Post — to find your personalized best posting times

  • And more!

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